Last year the GSM Association launched the GSMA Mobile Innovation Marketplace to assist fledgling companies developing innovative mobile services and products in their quest to "crack the carrier barrier" and bring their value to mobile consumers.

The purpose of this arm of the GSMA is to identify, foster and highlight innovative companies within the mobile communications ecosystem. While in Barcelona I had the chance to learn more about what I'm calling their "Innovation Outpost" in an interview with Andrew McGuire, GSMA VP for Mobile Innovation, who runs the program.