Mobile communication is one of the greatest technological success stories of recent times, growing to four billion users over 17 years, with three billion users added in the last four years. Today, wireless communication and data services have a positive impact on lives across the globe in both developed and developing markets. Innovation is a key component of mobile success, but how can we ensure it is fostered and sustained?

Telefonica is the leading telecommunications operator in the Spanish and Portuguese speaking world, operating in 25 countries worldwide. Carlos Domingo, their leading executive focused on Research & Development, delivered the opening address – providing his perspective on how the growth of the mobile industry can be sustained through fostering new innovation and which areas will provide this future growth.

Innovation in Practice – A Case Study
Michael Wong, CEO, CooTek via pre-recorded video

Global Mobile Awards 2010 – Mobile Innovation Grand Prix
EMEA Tournament Innovator Nominee Pitch Presentations
Representatives from ten innovative companies delivered the most important presentation of their careers as part of the Mobile Innovation Grand Prix - EMEA tournament.

Most Innovative Consumer Application or Service
Solaiemes (Spain)
Multiplied Media (Canada)

Most Innovative Carrier Infrastructure or VAS Platform
AcCells (Israel)
Novarra (USA)

Most Innovative Embedded Mobile or Device-centric Technology
Scalado (Sweden)
Ident Technology AG (Germany)

Most Innovative Enterprise Application or Service
DeviceAnywhere (USA)
Apisphere (USA)

Most Innovative Product Enabling a Greener World
GreenFire Technologies (USA)
Electro Power Systems (Italy)

The mobile industry is moving towards an open approach allowing developers to use their skills more effectively and create the next generation of products and services. The Android operating system was the first truly open and competitive platform for mobile devices, one that ushered in a new era of collaborative working between developers and the mobile industry.

HTC was the first device manufacturer to launch an Android phone and their European head Florian Seiche was a key contributor to the launch. He delivered an address to highlight the strategic impact of Android system on the mobile market, the opportunities that lie within an improved connection to the developer community and the ways in which the industry can continue support the development of this connection.

SpinVox, the first winner of the GSMA’s Global Mobile Innovation Award in 2006, delivered a presentation which charts the journey of a truly innovative company within the mobile industry.

In order to engage with the growing community of truly creative application developers the mobile industry is opening up their networks. The move to standardise API’s and interfaces within and across operator networks is being championed by the GSMA as one approach to achieve this goal.
Representatives from the developer community, operator community and the Internet community discussed how to develop the most effective approach for the OneAPI initiative.

•	What are the different implementations strategies allowing the developer’s access to these standard API’s?
•	Which API’s are most valuable to developers?
•	What are the different levels of the operator & developer relationship?

Keynote Interview – "Mobile’s Role in a Consumer Society"
Contemporary technological developments in mobile technology have transformed the handset from a communication device into a lifestyle tool. We were fortunate to have two executive speakers who examined a key enabler of this sociological trend - the embedded device - and a key service - mobile financial services - whilst looking at the associated impact both innovations have had within our modern society.

"The Embedded Mobile Opportunity"
Andy Zimmerman, Global Managing Director, New Businesses, Accenture

“Mobile Financial Services – the Consumer Impact”
Tim Attinger, Head of Global Innovation, Visa Inc.